Brioashi – Frank Granieri Remembers – Growin’ Up Italian

Brioschi

Frank Granieri

(Video)

Growin’ Up Italian

*

Do you remember Brioschi?

It seemed that back in the day every Italian household had Brioschi in the medicine cabinet.

Brioschi

 

For those who don’t recognize the name it was a very popular Italian Lemon flavored Effervescent that would settle your stomach after eating. It was available everywhere.

Then not too long ago I couldn’t find it anywhere. As a result, for a while we didn’t see Brioschi in the stores. Even more recently however either the company came back alive or the company was sold again, I’m not sure. But there has been a resurgence on the Brioschi front and it is available on line through Amazon. 

 

Brioschi Italian

 

Brioschi is an Italian company founded in 1907 as Achille Brioschi & C. It was formed to “produce and make commerce of chemicals, liquors and similars”.  In 1914 the society was quoted on the Milan stock exchange.

The company’s origins date back to 1880. Achille Antonio Brioschi (1860–1942), who had served as an apprentice at various manufacturers of chemical-pharmaceutical products and eau de Colognes, began the small-scale production of the so-called effervescente Brioschi.  This was a powder which, when dissolved in water, produced a refreshing drink. 

It was not a medicine, nor was it marketed as one.  The idea for it derived from effervescent products based on magnesium citrate that had originated in the United Kingdom. 

 

Brioschi

The business grew and the product found various export markets of which the first was Brazil. Subsidiaries were established in the United States in 1894 and in the Swiss Canton Ticino in 1897. 

The company’s signature product was an effervescent antacid using sodium bicarbonate as its active agents sold in a blue bottle. Which became known simply as Brioschi.

 

Through 2010 an offshoot, the American company Brioschi Pharmaceuticals, LLC, continued to market Brioschi  in the United States but that business failed. Brioschi was then acquired by another company called Brioschi Pharmaceuticals International, LLC.

The new owners moved the headquarters and factory from Fair Lawn, New Jersey to Syracuse, New York in 2011 in an attempt to restart the business, but filed involuntary bankruptcy in October, 2013.

Brioschi like substance available in Italian markets – Galeffi

 

Today since Brioschi is admittedly difficult to find we use an Italian produce called Gallefi which you can find in almost every Italian Market in most parts of the world. 

 

Hope you enjoy Frank Granieri’s video on Brioschi 

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Brioschi – Frank's Thought Growin' Up Italian

"Priceless Memories" – Brioschi *** – Remembering BrioschiDid your family use Brioschi Frank's Thought Growin' Up Italian

Posted by Everybody Loves Italian on Monday, November 14, 2016

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