Brioschi – Frank’s Thought – “Growin’ Up Italian”

Brioschi

Frank’s Thought

“Growin’ Up Italian”

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Do you remember Brioschi?

Back in the day every Italian household had this product in the medicine cabinet.

 

It was a very popular Italian Lemon flavored Effervescent or antacid. 

For a while we didn’t see Brioschi in the stores. More recently however there has been a resurgence and it is available on line through Amazon. 

 

In 1907 Achille Brioschi & Company was formed to “produce and make commerce of chemicals, liquors and similars”. 

In 1914 the society was quoted on the Milan stock exchange.

The company originated way back in 1880. Achille B. (1860–1942), who had served as an apprentice at various manufacturers of chemical-pharmaceutical products and eau de Colognes, began the small-scale production of the so-called effervescente Brioschi.  Originally this was a powder which, when dissolved in water, produced a refreshing drink. 

It was not created as a medicine, nor was it marketed as one.  The idea for it derived from effervescent products based on magnesium citrate that had originated in the United Kingdom. 

 

The business grew and the product found various export markets of which the first was Brazil. Subsidiaries were established in the United States in 1894 and in the Swiss Canton Ticino in 1897. 

The company’s signature product was an effervescent antacid using sodium bicarbonate as its active agent. It was sold in a blue bottle. The new product soon became known simply as Brioschi.

 

Through 2010 the American company Brioschi Pharmaceuticals, LLC, continued to market Brioschi  in the United States but that business failed. Brioschi was then acquired by another company called Brioschi Pharmaceuticals International, LLC from Fair Lawn, New Jersey.

The new owners moved the headquarters and factory from Fair Lawn, New Jersey to Syracuse, New York in 2011 in an attempt to restart the business. They filed for involuntary bankruptcy in October, 2013.

Similar substance available in Italian markets

 

Today Brioschi can still be found by searching on Amazon.

Oh Thank God!

 

 

Hope you enjoyed Frank’s video on Brioschi 

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